Case Study Computers R Us Assignment Example | Topics and Well Written Essays - 2000 words

Case Study calculating machines R Us - Assignment ExampleIn interpret to the initiatives set up by the company to boost satisfaction levels of the customers, loyalty rewards came away as the lift out initiative so far with an average satisfaction level of 5.6452 out of 10 it was followed by the solvent time at 4.3714, both level of advice and communication level stood at below 4 out of 10. There was however no any association between age groups and the overall satisfaction level. The debate could have been limited by the fact that the questionnaires were emailed and there was no direct contact between the tec and the respondents to verify their answers.Computers R Us, a computer manufacturer and retailer recently launched a service and fixture division, CompleteCare, for its portable/laptop/notebook computers. This division promised to provide a rapid response to customers technical enquiries and warranty repairs.As a result of this, Computers R Us has been receiving multiple complaints about CompleteCare at the Computers R Us call centre. To address these issues, a study was proposed and the research overseen by the management of Computers R Us. It was found that customer satisfaction was a contributing factor to the issues experienced in the CompleteCare division. Consequently, the management of Computer R Us developed several possible initiatives to improve customer satisfaction to a stripped level of 6 out of 10To collect this data, a simple random sample of cholecalciferol customers was selected from a sampling frame. A sampling frame includes the actual list of individuals included in the cosmos (Nesbary, 2000). Of the 500 customers that were sent surveys, 420 responded. The response rate was computed as followsStructured questionnaire constructed in English language was utilise to collect data with a total of eight items six of which touched on customer satisfaction. The questionnaire consisted of cardinal sectionsFive ethical concerns as out lined by Crowhurst and Dobson (1993) were